SWALLOWED BY THE “HOW TO” VORTEX

 

Like Alice and the proverbial rabbit hole, it’s easy to get caught up in the How To Vortex.

Several weeks ago, I was coaching a client (she permitted me to share this info!!) when she shared that she hates to open her inbox.
Knowing a lack of response to clients can kill a business, I wondered why she was so reluctant to tackle her emails.

She then shared that she had over 2300 emails in her inbox, some from as far back as 2016!!

At first I was appalled that she had not responded to mail until I asked her what the problem was.

” I’m a serial signer-upper,” she shared. ” I see something that looks interesting or something I think can help my business and I sign up to get more info, take the course, listen to the podcast, whatever!”

She signs up but then gets distracted with something else and ends up ignoring the email, missing the podcast or bowing out of the course.

Like many people, she has become a victim of a culture and media constantly making us feel inadequate,desperately searching for the magic potion that will make us ALL BETTER!

Better at what? Often the only thing you learn when you sign up for something is  HOW TO BE A SERIAL SIGNER-UPPER.

 

HERE’S JUST A SAMPLE OF SOME OF THE EMAILS SHE HAD

There was: HOW TO GET 50% MORE CLIENTS IN 10 DAYS!

HOW TO MAKE YOUR WEBSITE STUNNING

HOW TO START A PROFITABLE BLOG

HOW TO GET CLIENTS FROM LINKED IN

HOW TO CREATE A MONEY MAKING WEBINAR

HOW TO GROW A PLATFORM

HOW TO GROW HARDY SCRATCH SEEDLINGS INDOORS (She’s loves to garden)

HOW TO TAKE THE BEST LANDSCAPE PICTURES WITH YOUR PHONE

HOW TO WRITE BRILLIANT HEADLINES FOR YOUR NEWSLETTER

HOW TO DEVELOP A TED TALK

THE BEST PLUG INS FOR YOUR WEBSITE AND HOW TO USE THEM

. She had fofllowed through on a few of them but then fell behind and realized she had been sucked into the HOW TO vortex.

I think it’s great to take advantage of good content to learn new techniques and discover unique ways of doing something.

I’ve taught some HOW TO classes myself, so don’t get me wrong, I am not oppossed to acquiring new information this way. But honestly, over 63 emails just on HOW TO do something seems a bit of overkill.

I often find clients who try so hard to grow a business they become over zealous in trying to learn it all at once, and like this client, end up often with an inbox stuffed with what might have been excellent material but with little to no time to really access it.

Maybe that is you. Your heart is in the right place but you are already so far behind trying to learn everything you can, that your mind just becomes a huge dumping ground for information you really don’t have the time or energy totruly access.

STOP! There is a better way. Here’s my suggestion.

Set aside a topic each month that you want to learn more about.

ONLY PARTICIPATE in programs, seminars, activities, facebook groups etc. that dwell on that ONE particular topic.

If you want to become a better blogger, then go for it but don’t try and learn SEO, Affiliate Marketing, How to Get Speaking Gigs, How to use Snapchat and How to Bake the World’s Best Pineapple Upside Down Cake as well. ( Devote another month to the pineapple cake or whatever)

In a month, you should be able to set enough time aside daily/weekly to listen to some podcasts, take some online courses, participate in some group discussions and/or weed through some information to learn at least the basics.

Once you have learned the basics, you can decide whether you need to expand your knowledge or move on to another area.

Signing up for everything that comes along because you have some interest in it is lame and a useless foundation for much of anything.

It takes some devoted time to learn a specific skill, even if you have a knack for it.

Imagine if you chose your mechanic, dentist or financial planner based on how many online podcasts, webinars or social media groups they participated in.

What you really care about is how well they really know their field, their expertise, their business.

And they didn’t learn that signing up for a HOW TO course.

You can improve in many areas when you participate in some of these activities but you can’t improve in any if you are trying to learn them all at once.

FOCUS, PEOPLE.

Decide what you need to get more information about and then devote at minimum a month on JUST THAT AREA.

You’ll become more of an expert when you can concentrate on one topic whether it’s Pineapple Upside Down Cake or Building Your List.

In a Week, I am launching a new GROW WHAT YOU KNOW course.

SIX WEEKS, SELF PACED (learn now or later) focused on teaching you how to use your skills, talents or interests to GROW an INCOME STREAM.

YES, it is a HOW TO Course, but intensive enough to focus on ONE THING: HOW TO EARN MONEY DOING WHAT YOU LOVE TO DO!

No HOW TO Vortex, No HOW TO BALONEY, just HANDS ON, ONE GOAL LEARNING.

If You’re serious about making more income and perhaps even starting a business that can replace your job, this is the ONE course you should focus on.

I’ve taught people who never dreamed they could earn an income doing what they love to do to be successful entrepreneurs.

What are you REALLY trying to learn to be better at?

Stop being a serial signer-upper and start committing to that ONE THING that matters.

GROW WHAT YOU KNOW...TheLast How To Course You Will Ever Need if You Want to Grow a Business

 

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