Most entrepreneurs dream big dreams and have great visions for their business.I think that is wonderful and wouldn’t want it any other way.I love to work with entrepreneurs who don’t give up after a setback and are committed to making their business a success.
But sometimes entrepreneurs miss the details and the subtleties that impact their businesses.They might dedicate every minute to working on their business but still not be achieving what they hoped to. Not long ago, I had a conversation with a woman who said, ” I thought I was doing everything I should be doing to build a successful business but I often felt like I was trying to navigate blindfolded, like I just couldn’t see the obvious even though it was right in front of my face.”
It’s true. Sometimes while trying to launch that vision into reality, some entrepreneurs need better eyes to see what is happening. They need to see the details that are keeping success from knocking on their door.
Sometimes you can be so close to something that it all blends together and looks familiar. This is especially true of solo entrepreneurs who are so involved they often see their business like the vision in their mind’s eye rather than the reality their customers see.
It’s not hard to be so close to something that you don’t notice the flaws. I hardly know any entrepreneurs who at some point didn’t miss the obvious.
Sometimes the flaw is something subtle in the message you convey or something that snags a smooth flow in your delivery system.Sometimes the flaw involves the wrong type of marketing or the right ideal client but the wrong approach.Sometimes the flaw is something that continues to survive because the entrepreneur unintentionally feeds it the fuel it needs to grow.
You might think no business owner in their right mind would fuel a flaw, but many times a business owner doesn’t see those small flaws that affect the growth of the business because they don’t see clearly.The need “glasses” to help them discern the issues preventing the business from growing.
Few businesses are destined to fail from the beginning.In fact, I think just the opposite is true.I think many are destined for great success but some never realize that potential because they are viewed from a lens that has lost the ability to be objective, precise and discerning.
Instead of seeing the small things that can be fixed, they see a less than perfect vision and start throwing things at it in hopes to fix it.That behavior often just muddies the water because when you can’t see what you’re throwing at you can’t tell when you’ve hit the target.
If your business is not growing; not getting new clients, not earning more income, not stronger than it was last year, stop the madness.Stop trying to save it by trying a little of this and a little of that in the hope you will land on a magic potion
The only real magic potion in business is clarity and you can’t get a clear vision when you need another set of eyes to see what you can’t see.
I can’t tell you how often clients say, ” I don’t know why I never saw that before!”
But I can tell you that once they get some ‘glasses’ their vision is sharper and they can focus on their business with new perspective.
So, if you having been growing an expensive hobby, if you have tried to get clients in the door but so far feel like you are just spinning your wheels, if you are tired of just being the boss of a mediocre business that is not at all like the vision you had for it,let me help you see more clearly.
FIX IT…FIRST AID FOR A STRUGGLING BUSINESS is finally being able to see with glasses made just for your business’s vision.
You’ll discover how to create the success you always envisioned in your business.
You won’t be throwing things at the wall and hope something sticks but you will learn how to work on the things that are broken and fix them so the business you had in mind is the business you have in reality.
Check it out.Don’t pretend you can navigate your vision when things are cloudy and nothing looks the way it should.
You started a business to succeed not fail.
What a shame that you might just need some “glasses” to make it sharp again.
Kathy Brunner is a certified career and business coach who helps people move from day jobs to Dream Businesses. Need some help to launch your dream or grow your business? Sign up for a complimentary, no obligation consult and tell Kathy what you need.