The Best Advice You Didn’t Take

There seems to be no shortage of advice when you are undertaking a new adventure. Whether purchasing a car or getting married, everyone seems to have something to offer to persuade you one way or the other.

This is especially true if you have an idea and want to run with it. It seems even people who seldom offer an opinion, have one when it comes to your idea.

It’s often practical to hear someone out and get a feel for what others think but imagine how it would be if your son wanted to drop out of college and pursue building something in your garage (like Steve Jobs, maybe?)

How would you react if your husband who owns a car dealership wants to sell one car and give one away or your wife thinks she can change the world with a trinket? (Think Tom’s Shoes or Pencils of Promise)

We live in a culture that often deters, detracts and discourages innovation simply by saying words like;

“That doesn’t sound responsible.”

“ I don’t think you can earn a living doing that!”

“Don’t waste your time on something that is a long shot.”

“ Who’s going to buy that?”

Sometimes the words stop us before we even start. We really don’t know what would have happened to our idea because someone’s advice crushed it.

Advice is a two edge sword. Learned too late by some and given too early to others.

There was advice I am glad I never took as well as advice I took that I am sorry I did.

Here is what I learned from both.

  1. Make Mistakes That Make You Proud.

You are going to make many mistakes in your lifetime. Learn from them and turn your errors into efforts. Practice does make perfect. The art of practice comes via mistakes.

2) Success is Subjective.

Regardless of how much fame or fortune you have, you will be remembered and admired more for your integrity, keeping your promises and being transparent.

3) Potential and Opportunity Often Hang Out in Different Places.

Sometimes you need to get out of your comfort zone to really expand your potential. Missing out on a chance to do that can cost you more than you know.

4) Be Indebted to People Rather Than Things

It’s not your degree, your money or even your talent that will make you exceptional. Invest in good people skills and learn from those who you admire, they will teach you far more than books or lectures.

5) Never Confuse Cocky with Confidence or Tasteless with Tactful.

Know the difference between standing up and protesting. Adhere to your values before you support something that only partially agrees with them.

6)Be Brave Enough to Know What You Want but Humble Enough To Tolerate What You Have Until You Earn It

Accepting where you are while working towards where you want to be is far wiser than permitting yourself a pity party everytime you don’t like a situation.

7) Take Yourself Seriously Enough to Have Others Take You Seriously

Mindset begins with you not in what everyone else thinks about you.

8) Live in the Moment but not for the Moment

Constantly putting something off to have something more is defeating. Enjoy the now for whatever it is. You will never get it back and the next moment will never be just the same.

9) A Narrow Mind Can’t See the Bigger Picture

Clarity comes from adjusting your focus. Be aware of both sides of the equation. Live life with perspective not with perception.

10) Get Fired Up Not Burned Out.

Disclaimer, okay this is a subtitle of one of my books, but what I have learned is that it is far wiser to get fired up about what matters than to burn out because of something that doesn’t. Learn what to give your attention to.

11. A Sense of Humor Never Grows Old

When every other sense will fail you, your sense of humor will serve you well.

Seeking advice is a discerning way to operate, but sometimes you have to know what advice NOT to take!

What’s the best advice you never took and what did you learn because of it?

 

THIS POST WAS ORIGINALLY PUBLISHED ON MEDIUM

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The Entrepreneur’s Halloween

 

It’s Halloween and let’s face it, if you wear a mask today, most likely nobody is going to call you out on it

We’ve all worn some masks, but I think it’s time to call a moratorium on using them as a permanent fixture

Entrepreneurs often wear masks without realizing they have them on.

When you are first beginning a new venture everything may feel “foreign” to you so you may initially put on the CONFIDENCE mask because you want to appear to be knowledgeable and capable. Yet, sometimes the best way to develop trusting relationships is to be honest and share what you DON’T know.

People don’t want a “know-it-all”. They want a sincere and honest individual to trust with their issues. They want someone who might have even experienced what they are now dealing with.

Another mask easily donned is the IS THIS WHAT YOU WANT? mask. This mask changes what we really are into becoming what we think others want us to be. Maybe, this mask has you appearing to be the life of the party or the consummate extrovert when you are really a more introverted leader.

The problem with attempting to function with this mask on is that what we do is not natural or even enjoyable. We attempt to deliver a different persona because we think it’s what is expected. Wearing this mask causes constant stress.

Transparency builds trusting relationships. Don’t work hard trying to be something you don’t even want to be.

Most of us have slipped the I CAN HANDLE THIS mask on and sometimes much more often than we should. You might recognize this mask as one that attempts to cover up any overwhelming issues, nagging at your progress. Instead of seeking out help, asking for someone’s assistance or even admitting we can’t take on anymore, the mask says, “Everything is fine and there’s no problem, just carry-on.”

The best thing you can do for your business, your career or your life is to learn to delegate what you can’t handle alone and to ask for help when you need it.

HELP is not a dirty 4 letter word.

And finally there is the EXCUSE mask which we wear to conceal our real fear of change or moving out of our box. When we have this mask on, we can more easily blame our circumstances, our resources, even our friends and family for being the reasons we are stuck in a rut.

This mask is the one we turn to when we need an excuse for not simply pointing the finger back at ourselves, after all, it is easier to let others take responsibility for our condition, then we don’t have to expect more from ourselves.

Nothing will change until you take the excuse mask off and see what you need to do to turn things around. As long as you are wearing the excuse mask, everything remains status quo.

The problem with masks is not only do they cover up ourselves to others, but they are also limiting of own clarity and perception.

Maybe we can fool some people sometime with our mask, but we can never fool ourselves and that is a critical point to remember, especially when we fear ever taking our mask off. In the long run, we can’t wear our mask forever and the only truly genuine moments we know will occur after removing them.

We have little to fear from others when we realize the mask did little more than disguise what most people already knew.

What are you afraid of showing or telling someone? Pretending that you are someone else or that you really are what the mask personifies is great for a few hours but becomes an obstacle to getting on with your life if it turns into a permanent facade.

You can do something else and yet don’t necessarily need to become someone else. Think about that, especially if you’re trying to start a new venture.

 

Kathy Brunner is a business coach who helps people develop thriving businesses. Ready to take off your mask and start living the life you always dreamed? Schedule a COMPLIMENTARY CONSULT today.

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SWALLOWED BY THE “HOW TO” VORTEX

 

Like Alice and the proverbial rabbit hole, it’s easy to get caught up in the How To Vortex.

Several weeks ago, I was coaching a client (she permitted me to share this info!!) when she shared that she hates to open her inbox.
Knowing a lack of response to clients can kill a business, I wondered why she was so reluctant to tackle her emails.

She then shared that she had over 2300 emails in her inbox, some from as far back as 2016!!

At first I was appalled that she had not responded to mail until I asked her what the problem was.

” I’m a serial signer-upper,” she shared. ” I see something that looks interesting or something I think can help my business and I sign up to get more info, take the course, listen to the podcast, whatever!”

She signs up but then gets distracted with something else and ends up ignoring the email, missing the podcast or bowing out of the course.

Like many people, she has become a victim of a culture and media constantly making us feel inadequate,desperately searching for the magic potion that will make us ALL BETTER!

Better at what? Often the only thing you learn when you sign up for something is  HOW TO BE A SERIAL SIGNER-UPPER.

 

HERE’S JUST A SAMPLE OF SOME OF THE EMAILS SHE HAD

There was: HOW TO GET 50% MORE CLIENTS IN 10 DAYS!

HOW TO MAKE YOUR WEBSITE STUNNING

HOW TO START A PROFITABLE BLOG

HOW TO GET CLIENTS FROM LINKED IN

HOW TO CREATE A MONEY MAKING WEBINAR

HOW TO GROW A PLATFORM

HOW TO GROW HARDY SCRATCH SEEDLINGS INDOORS (She’s loves to garden)

HOW TO TAKE THE BEST LANDSCAPE PICTURES WITH YOUR PHONE

HOW TO WRITE BRILLIANT HEADLINES FOR YOUR NEWSLETTER

HOW TO DEVELOP A TED TALK

THE BEST PLUG INS FOR YOUR WEBSITE AND HOW TO USE THEM

. She had fofllowed through on a few of them but then fell behind and realized she had been sucked into the HOW TO vortex.

I think it’s great to take advantage of good content to learn new techniques and discover unique ways of doing something.

I’ve taught some HOW TO classes myself, so don’t get me wrong, I am not oppossed to acquiring new information this way. But honestly, over 63 emails just on HOW TO do something seems a bit of overkill.

I often find clients who try so hard to grow a business they become over zealous in trying to learn it all at once, and like this client, end up often with an inbox stuffed with what might have been excellent material but with little to no time to really access it.

Maybe that is you. Your heart is in the right place but you are already so far behind trying to learn everything you can, that your mind just becomes a huge dumping ground for information you really don’t have the time or energy totruly access.

STOP! There is a better way. Here’s my suggestion.

Set aside a topic each month that you want to learn more about.

ONLY PARTICIPATE in programs, seminars, activities, facebook groups etc. that dwell on that ONE particular topic.

If you want to become a better blogger, then go for it but don’t try and learn SEO, Affiliate Marketing, How to Get Speaking Gigs, How to use Snapchat and How to Bake the World’s Best Pineapple Upside Down Cake as well. ( Devote another month to the pineapple cake or whatever)

In a month, you should be able to set enough time aside daily/weekly to listen to some podcasts, take some online courses, participate in some group discussions and/or weed through some information to learn at least the basics.

Once you have learned the basics, you can decide whether you need to expand your knowledge or move on to another area.

Signing up for everything that comes along because you have some interest in it is lame and a useless foundation for much of anything.

It takes some devoted time to learn a specific skill, even if you have a knack for it.

Imagine if you chose your mechanic, dentist or financial planner based on how many online podcasts, webinars or social media groups they participated in.

What you really care about is how well they really know their field, their expertise, their business.

And they didn’t learn that signing up for a HOW TO course.

You can improve in many areas when you participate in some of these activities but you can’t improve in any if you are trying to learn them all at once.

FOCUS, PEOPLE.

Decide what you need to get more information about and then devote at minimum a month on JUST THAT AREA.

You’ll become more of an expert when you can concentrate on one topic whether it’s Pineapple Upside Down Cake or Building Your List.

In a Week, I am launching a new GROW WHAT YOU KNOW course.

SIX WEEKS, SELF PACED (learn now or later) focused on teaching you how to use your skills, talents or interests to GROW an INCOME STREAM.

YES, it is a HOW TO Course, but intensive enough to focus on ONE THING: HOW TO EARN MONEY DOING WHAT YOU LOVE TO DO!

No HOW TO Vortex, No HOW TO BALONEY, just HANDS ON, ONE GOAL LEARNING.

If You’re serious about making more income and perhaps even starting a business that can replace your job, this is the ONE course you should focus on.

I’ve taught people who never dreamed they could earn an income doing what they love to do to be successful entrepreneurs.

What are you REALLY trying to learn to be better at?

Stop being a serial signer-upper and start committing to that ONE THING that matters.

GROW WHAT YOU KNOW...TheLast How To Course You Will Ever Need if You Want to Grow a Business

 

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Living The Dream or Dying Trying?

Are you living the dream or killing yourself trying to?

Recent studies have reported that over half of America’s  single homeless are over age 50!

In March 2018, Bankrate reported that 65% of Americans save NOTHING and are living paycheck to paycheck and many studies reveal that less than 40% of the population have saved enough to even retire at 70!.

Sorry to have burst your bubble if you were hoping this was going to be a light piece about your best days being in front of you!

Truslow Adams in 1931, defined the Great American Dream as, “life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement” regardless of social class or circumstances of birth.

But for many, the dream has become a nightmare.

While American ranks among the richest countries in the world, skyrocketing costs for healthcare, housing, education and transportation suck many Americans dry.

As one of my clients shared with me, ” When I was 42, I thought, in 20 years I will have a great nest egg saved.”

But a health setback, financial crisis due to a long layoff and rising costs to educate her two daughters have left her with less than half of what she was hoping to retire on in just 5 years.

It is possible to cut out expenses and downsize but for many, the reality is that their savings still won’t be that exceptional in the long run unless they really live much more meagerly than planned.

It is a dilemma.

Thirty somethings are trying to save a down payment for a house while paying off huge college debt and still trying to eke something out for retirement

Sixty somethings are trying to recoup from a market crash, wage discrimination and often still paying down their own refinanced debt.

That stress is significant when you read the statistics I just shared, but there is another way to guarantee income.

BUILD YOURSELF A BUSINESS!

Seriously, Most people have skills, passions, interests and insights that could be earning them income but they are so busy working they never think about how to earn income when they are not.

I work with all types of people looking to increase their income.

Some want to remain employed full time and just grow some side income.

Some want their business to replace their job and become their sole avenue for earning money.

Some just want to be able to pay off significant debt.

Some honestly just want to see if they can really make money doing what they enjoy doing anyway!

The reasons someone becomes an entrepreneur are  varied but one factor remains.

One of my clients was 61 when she began her little side business making homemade jams, jellies and ice cream toppings. Nine years later she is making more money than when she retired at 58, fulfilling orders for specialty gift baskets across the country. Now 70, she could stop anytime she wants to but as she told me, “Why would I? I’m going to do this anyway and it gives me something to do with my time until my grandchildren visit!”

It’s a win/win for her!

You can NEVER be too old to earn more money!!

Many entrepreneurs can earn residual income without really investing much. Yes, there is a strategy regarding how to get your business to the level that it really makes money for you, but learn that strategy and you can keep yourself from having that nightmare over and over.

Most people don’t know how to grow their talents and passions into revenue generating vehicles.

They have an idea but really don’t know the fastest and most strategic way to position it for ongoing growth.

They talk a good talk and think a good dream but they get stuck on  delivering their product or service in a way that will generate  the kind of income they dream about.

That’s why I created GROW WHAT YOU KNOW.  It’s a course for people who either are trying to generate income now as well as for those who want a plan in place for when they need more income later.

GROW WHAT YOU KNOW can keep you from becoming a statistic. Start in your 20’s or in your 60’s, either way you can set the rest of your life on a path of better stability.

Maybe it is impossible to save for retirement much less a rainy day from what you are earning at your job, but it won’t be if you are earning that extra income doing what you love to do.

I can show you how to start earning income so you can retire some of your debts, stash away some extra cash and/or leave your current work situation before this year’s end.

Don’t believe me…HERE’S WHAT SOME OF THOSE WHO ALREADY TOOK GROW WHAT YOU KNOW SAID.

It’s a choice. Keep on hoping your rainy day won’t arrive or invest in an umbrella and be prepared. Everyone thinks, ” It’s just rain until they have been soaked to the bone, get pneumonia and die”

GROW WHAT YOU KNOW...Living the Dream.

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Conversations Between the Experienced and the Newer Entrepreneur

https://greatist.com

 

You’ve heard of writing a letter to your younger self, what about hearing a conversation between a younger and older entrepreneur.

Many who have growing businesses have  a different perspective than they did when they were first launching their business.

I think it may go something like this: For an easier read, let’s just call the more Seasoned Entrepreneur the S.E. and the newbie the N.E.

 

N. E. “This has got to be the best idea ever, but what if it isn’t?”

S.E. ” It doesn’t have to be the best idea, it has to be the right idea at the right time, and if it isn’t, you’ll know!”

N.E.  “There’s so much to learn and all I want to do is just get this business to make money!”

S.E. “That’s the purpose of having a business, but if you learn the essentials well enough, you will make more money.”

N.E. “I’m so overwhelmed, I can’t even decide what is essential.”

S.E. ” I felt the same way. I thought I would just take it one step at a time, but there were so many steps it was hard to know in what order to do them.”

N.E. ” I’ve read a  ton of books, listened to a million podcasts and am so pumped being an entrepreneur.”

S.E. ” I did much the same. The feeling is great except there are always those areas the books and podcasts don’t seem to cover?”

N.E. ” Well, I am pretty sure I left no stone unturned. I learned how to market, advertise, connect with my customers, set competitive prices, make my product stand out in a crowd.”

S.E. “So how are things going? Making the money you hoped to? Still excited about your decision to make this your full time job?”

N.E. “Well, there is nothing I want more to do.”

S.E. “Commitment is critical but you didn’t answer my questions.”

N.E.  “Well, things are going a bit slower than I was hoping. I thought I would have customers waiting in line. Everybody I talked to seemed so excited about what I had to offer. I probably just need to give it more time.”

S.E. “Customers are attracted by value not prices and they most definitely will never be waiting in line. There is a lot of competition and giving it more time will hardly guarantee success.”

N.E. ” But, I did everything I was told to do. I should be rockin’ this!”

S.E. ” Doing everything you were told to do is admirable, but what if you weren’t told the most important things? Do you know why customers are hesitant to purchase, or what to do when they can’t make a decision? What about when to make changes to your product or services or if  you should offer a specific service or a package? Do you know why your customers are not choosing what you have or how to make them loyal to your brand?”

N.E. ” I thought I did!”

S.E. “It’s easy to feel like you have a handle on it only to discover you’re working really hard and not getting the benefit you deserve.”

N.E. ” I put so much time and energy into my business. I just need someone to buy my stuff!!”

S.E. “You will be. You just need the right kind of direction, support and strategies.”

N.E. ” More podcasts, books and conferences? ”

S.E. ” Nope, I found something that works much better, quicker and more effectively…Get a coach!”

N.E. “Why would a coach make a difference? I need to make money not spend more!”

S.E. “Precisely!  A coach adds a personal element into your training. A good coach knows how to create a good path to success from all those confusing steps and although you might be a marketing ninja, if you’re not getting enough customers, your marketing is not working. A good coach can offer a insights into what specific marketing techniques and strategies will work for your particular business.

N.E. “Getting a coach to help my business sounds lame. I’m a smart person. I should be able to do this by myself. It’s not rocket science!”

S.E. “No, It’s business science and you should find someone who has the skills, experience and talent to help you learn the same.”

N.E. “Why, What difference will it really make?”

S.E. “Well, everyone who wants to be at the top of the game, learns from the experts; athletes have coaches, creatives have coaches, even coaches have coaches.

N.E. “Makes sense!”

S.E. “And will make you money!”

 

I have run a business without having a coach and run one with the help of a coach. Comparing the two is like running a marathon without much training and running one after working with a team of dedicated experts.

You might get to the finish line either way, but certainly the team of experts will help you reach your goals faster, more efficiently and with better rewards,

Take it from a coach who learned from a coach…There’s a big difference.

So, if you are a Y.E. whose business is not really growing or even a S. E. who is not satisfied with how your business is growing, Let’s chat.

Schedule your 45 minute COMPLIMENTARY CALL .

Your business can be AVERAGE or your business can be EXCEPTIONAL. One call can make that difference.

 

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Admit It..It’s time to Lose Your Virginity

 

You’ve been thinking about it for some time. Wondering if you finally should take the plunge. Is it the right one? You feel like maybe this is it, so what is stopping you?

Well, it might be time to lose your sexual virginity but the kind of virginity I’m talking about often doesn’t happen spontaneously in the heat of the moment.

I’m talking about the I want to do something different with my life,” virginity or the“ I have an idea but I just don’t have time to get it started,” virginity, or maybe your “This job sucks but where else am I going to make this kind of money?” virginity, even the, “I’m too old, too scared, too set in my ways,” virginity or my personal favorite, “I always wanted to____” virginity.

We are all novices at anything we try the first time. The thing is, there is always going to be one First Time and if you never let yourself experience it you won’t ever know if it was something meant for you or not.

Losing your virginity is scary, exciting, sometimes awkward and most definitely life-changing. Losing your virginity means you will encounter some very bumpy experiences and some of the best of your life. Losing your virginity means taking a bold step into the unknown and sometimes not being able to turn back and losing your virginity means accepting a different level of responsibility and ownership for your actions.

Wondering what it would be like is no substitute for actually experiencing it. At some point you need to stop reading and hearing about the things you dream of trying and start to really experience them.

You can’t truly create a major change by being on the virtutal end of the experience. You are going to have to lose your virginity, lose your fear and lose your inhibitions to really determine if the grass is greener and the experience all you hoped it would be.

Wishing you were your own boss while staying in a dead end job will turn into professional suicide in the long run.

Hoping to learn a new skill won’t advance your expertise unless you actually begin to develop the skill set.

Complaining about your circumstances is like throwing water on a fire while hoping it will re-ignite. You are just sabbotaging yourself using your precious time on more hot air than active pursuits to change your direction.

Dreaming about what you can do with a great idea will not make you master of your destiny. Lots of people have ideas. Successful people start ideas. You can take action or keep dreaming but the outcomes will be very different.

Telling yourself you are too old or too afraid to try something you have always wanted to try is an excuse you invented decades ago to have an alibi on hand whenever you did not want to use the word, “regret”.

Stop with all this nonsense.

Saying, “I always wanted to___” without ever even trying is like promising yourself you will start your diet “tomorrow” every morning of your life.

Losing your virginity is not experienced virtually.

Start your second career while working at your “just a job”.

Invest time or money in learning a new skill or in how to grow your business idea.

Take up a hobby, learn a sport or engage in some activities you have always told yourself, “Someday I will____”

Remember age is a number not a defining destination.

Start the wheels turning for completing the out of the box experience you always said you wish you could do.

Life is short.

Eliminate your fear of the unknown, performance anxiety, nagging second thoughts and worries about what others will think. What matters is what it means to YOU!

If you want to know what doing something you are truly passionate about is like, if you want to make the decisions instead of having them always made for you, if you want to lead instead of always being the follower, if you want to move beyond your circumstances, if you want to try something new, you will have to lose your virginity and DO SOMETHING you haven’t done before.

Everything is not regrettable except doing things we wish we would have done.

Stop regretting what you can do something about.

Isn’t it about time you became a first timer at making the rest of your life the best of your life?

Kathy Brunner is an author, speaker and branding specialist who helps people make their passion happen. LEARN MORE about how she can help you re-invent your life. Sign up for the FREE NEWSLETTER, to help you get started on your way.THIS

This article first appeared in MEDIUM

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Getting Paid to Die Slowly

People are paid for all kinds of reasons but choosing to earn money for a job that is killing you seems just ludicrous, yet people do it all the time.

I often meet people who have accepting a paycheck working in an area that is slowly killing them, professionally and physically. They are miserable with what they have to do to earn that paycheck and more miserable dealing with all the physical ailments they have faced as a result of their job.

Sounds crazy, right? I know. But, people are always telling me they have to earn their living somehow. I actually talked with a guy several weeks ago who told me he did not think he could find work which would pay him the salary he earns now anywhere else, despite the fact that he already was taking medication for a heart condition, prescription drugs to help him sleep and was working nearly 60 hours a week just to earn the income.

Come on, people. Everyone needs to make money but no one should settle for selling his/her soul to do so, much less your body, heart and spirit.

I know you have bills to pay and commitments to keep but honestly choosing to remain in a job that is costing you your physical, emotional and mental health is suicide.

Maybe you haven’t even realized what working in this environment has already done but here are 6 ways to tell if your job comes with a professional hitman

  1. You start to dread your work as each hour gets closer to having you show up. Work that causes you to become anxious, miserable or despondent can have a long term negative effect on your physical well being.
  2. You feel as though you are invisible at work. You are seldom praised, rewarded, given encouragement or support in the work you do.
  3. You compromise your own values and beliefs in order to do your work.This type of behavior can cause both your mental and emotional state to become irrational or disheartened.
  4. You feel trapped in your career circumstance. You cannot find a clear way out of your current situation to be able to move to more satisfying work. Anytime you feel trapped their is always anxiety and upheaval.
  5. Vacations, holidays and time off really don’t refresh you. Constantly feeling under professional pressure is a time bomb that will sooner or later explode.
  6. “Someday” is a mantra. You tell yourself someday you won’t have to work so hard, so long, for such poor wages, or for such an undeserving boss. If you have been saying, “someday” for more than a year, you already have some detrimental cards in your hand you have to discard if you ever want to think about winning the game.

So, do any of these sound like you? Are you dreading Monday by mid-day Sunday or worse by Saturday morning? Have you found yourself less healthy because of what your job requires? Do you avoid talking to anyone about your job, or worse complain about it all the time?

Have you compromised your family or friend time because of your job?

Is the joy of what you wanted to do with your life smothered because of the burden of what you have to do to survive?

Do you often feel disillusioned, unappreciated, unfulfilled or just plain miserable working?

Remaining in a negative circumstance for any significant length of time can dramatically take a toll of people.

Research has also shown that job insecurity, long hours, heavy demands at work and other stresses can also cut down on a worker’s life expectancy by taking a heavy toll on a worker’s health. The Washington Post

Money may be necessary to survive but if what you’re doing is slowly killing you it seems to be a cruel reward.

Most people think time will change their circumstance but without a plan, time often does little more than add to the moments they perish at their work.

If you are not enjoying your work. If you feel stuck in a rut and know your job is causing you to sacrifice more than your time for the money, let’s talk.

I help people move from day jobs to Dream Work every day. I know how to develop a strategy that can save you from a slow and miserable professional death.

If you don’t take advantage of a 45 minute Complimentary Call to see if we can come up with some ways to change your work life, then maybe I am wrong and you like the slow torture of making a living doing what you hate.

Everybody’s got a goal. Professional death shouldn’t be one of them.

 

THIS POST WAS INITIALLY PUBLISHED ON MEDIUM.https://medium.com/@findingyourfire/getting-paid-to-die-slowly-14f5c8d24862

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Ready to Get Naked?

Maybe when you were a little dude or dudette you were afraid of your own shadow, but isn’t it time you learned how to move beyond feat to create your best life now?

My job is to coach people on how to earn a living doing what they love to do.

Some people find learning how to toot their own horn to be a bit like swimming naked. They want to try it and even might just let out a little bit of a whistle but like disrobing half way, they end up never really getting down to the full monty.

Sure self promotion can seem like swimming naked. You can feel vulnerable and awkward or unashamed and relaxed.

It all depends on how it’s done.

Promoting yourself is essential if you want your business to thrive.

Passing out a few business cards at a conference or offering a comment now and then on social medial hardly is going to make you memorable.

I have coached so many people with businesses which had so much potential but were stuck making little to no profit because people simply did not know the right way to market their services or products.

Spending money or time on the wrong kind of marketing or in the wrong social media venue for your business is like swimming naked in shark filled waters or in places where complete nudity is strictly forbidden

There is a right way to market each business and a wasted way.

When I talk with clients who feel awkward about self promotion, I realize it is because society has made us ashamed to flaunt are skills and talents and yet that is exactly what having a thriving business needs.

There is an art to self promotion and it must be learned or your business will stay obscure and ordinary.

Self promotion should not be uncomfortable or unnatural. It should not be difficult or insincere.

Your business is YOUR skin. You HAVE to be comfortable in it.

People don’t care how many degrees you have or how many certifications are hanging on your wall. They care that you are good at what you do and they can expect results from you.

BUT…They need to know about the results and about what you can deliver.

AND…They need to know it in a way that does not sound embarrassed or insecure.

I might not choose to swim naked just any old place but certainly the freedom of being au naturale can be invigorating in the right venue.

What about you? Do you need to learn how to market your services in the best place and in the best way?

What good is a great business if it just exists and doesn’t grow?

You didn’t start your business just to survive, did you? That’s a lot like trying to swim in a teaspoon.

No matter what type of business you have, I can help you make it thrive.

Let me show you how to get “naked” in the big waters.

Looking to move from Day Job to Dream Work?

READY TO GET NAKED?

It will be worth it. I PROMISE!

Sign up for a free no-obligation consult today.

This article first appeared on MEDIUM

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Missed the Boat or Still Waiting for It to Come In?

At some point in your life, you might realize you have missed a chance you think won’t return.

When you’ve missed the boat it can smack you between the eyes and be a wake up call or it can simply leave you watching from the shore waving bye to a dream that is not going to happen.

At one point, I had a miss the boat moment too. You can read more about it HERE.

MOST PEOPLE MISS THE BOAT BECAUSE THEY:

  1. Hesitate Waiting for the Right Moment to Get On. Here’s a tip: If the crowd is moving in a certain direction and you want to see what is going on, you have to move too or risk getting trampled on and not seeing it at all.
  2. Read the Wrong Timetable. You think the boat will leave when all the stars align in your life,only to find that you have misread the schedule and won’t be making the trip afterall. Waiting to get on a boat that has already departed is foolish.
  3. Get On the Wrong Ship. Oh, you’re on a boat but it isn’t going to the place you want to be because you weren’t diligent about looking at the ports of call and just assumed you could magically arrange a detour at the right time. This is not the boat you were hoping to take.
  4. Are Trying to Get on at the Wrong Location: the airport, train station, bus stop or subway is not going where you want to go. You can’t sail on a boat unless you’re on the water no matter how badly you want to.

Sure, these are just examples of  why something you wanted did not happen, but they are applicable to many life experiences whether in relationships, careers or personal goals.

Trying to make something work from the wrong perspective is futile.

Did you wait too long to commit to the career of your dreams?

Have you tried to force a business that isn’t going anywhere to improve?

Are you giving a situation everything you have got only to find out that this is not what you really want in the long run?

AND

 WHAT ABOUT THE SHIP YOU DID NOT TAKE; THE ONE YOU ARE STILL WAITING ON TO COME IN?

Waiting for results can be as frustrating as missing an opportunity the first place.

Maybe Your Business Ship Has Not Come In Because:

  1. It Never Really Left Shore. So many people are waiting for something to return that they never launched in the first place. I can’t tell you the people who really have a glorified hobby rather than a business but still think their ship will come in with a bountiful treasure.
  2. It’s Off Course. No ship is going to dock that is stranded without a clear plan on how to move into a secure place.
  3. The Wrong People are Steering It. If you don’t have the right people in place to make your business work successfully, your ship is just going in a circle rather than towards a destination.
  4. You have Ship Malfunctions. You don’t know how to find your clients. You’re stuck trying to compete with your competition. Your delivery model is inefficient. You’re spending money on the wrong things.
  5. You Don’t Know When It’s Time To Return. So many people keep throwing things into their business when they really need to return to shore and disembark, refuel, realign and then determine when to set out on course again.

People who have an idea want to grow it successfully. Those that have started to see it bloom want to make sure nothing will interfere with its growth.

You don’t start a business to have it fail and yet many people try to keep a struggling business afloat with little more than a wish and a prayer.

STOP!

You don’t save a sinking ship with a teacup.

If you know you have missed the boat about your business or perhaps it’s looking like your ship is never going to come in, make a decision today to finally get on course.

FIX IT…FIrst Aid for a STRUGGLING BUSINESS starts in a week. 

AFFORDABLE, SELF PACED, STRATEGIC and PERSONALIZED. 

It’s up to you. The waters can be treacherous, the journey intense. You can save yourself or choose to drown.

But, you know what you need to do.

Here’s a lifeline. Let’s Get You On Course and Enjoying the Ride!

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When Your Selling Isn’t Gelling!

 

You’re really NOT in a productive business if you are not selling anything. Even a not for profit, must “sell” it’s benefits to contributors in order to fund raise.

For any business, whether with a product or service, to be successful it must make sales and when that selling isn’t gelling, there is a problem.

Sometimes the problem is obvious; maybe the business owner really isn’t promoting a business that is easy to access, maybe the business owner is in the wrong market or has not done the due diligence needed in order to enter a competitive market.

But often the problem is much less obvious and a business that should be thriving is barely surviving.

When you have taken great pains to begin your business and have worked to develop it internally and externally and yet see little return month after month, something HAS to be done.

You didn’t become a business owner to lose sleep OR money!

Maybe you have a business that was successful up to a point and then seemed to take a tumble and now can’t get back on its feet.

Maybe you have run out of ideas about how to get your business earning income.

Maybe you can’t seem to get the clients you know your business could serve perfectly.

Maybe you have tried a variety of suggestions but your business still doesn’t seem to be picking up any steam and you just aren’t seeing the profit you hoped for.

Maybe Your Selling’s Just Not Gelling!

Sometimes, it takes a major overhaul and sometimes just a few tweaks but for many business owners, already too close to the issue, it’s difficult to know:

  1. What to do first
  2. What not to touch at all

That’s why FIX IT…First Aid for Your Business was created.

Each week will feature an online class and specific exercises and strategies for business owners to help get their business back in the black.

A business is not a glorified hobby or an accidental piece of good luck.

Good businesses do not just survive. They Thrive!

If you have selling that isn’t gelling or is you simply want to grow your business with success versus luck, this 6 week program is for you!

Don’t waste anymore time thinking your business will just fix itself.

Remember when you had a problem and you wanted someone to just “Fix It” and make it all better?

That’s what this program can do for your business and in SIX WEEKS!

Check out what some of my clients who have taken the course have to say.

FIX IT…Before your dream business becomes your biggest nightmare.

Kathy is a coach for new and seasoned entrepreneurs and people looking to move from a day job to their Dream Work as a business owner. Want to chat with her about your business? Schedule a Complimentary Consult today.

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